"The heart of the Alps"
- as this province that borders Bavarian in the north and Italy in the south is often called - disposes of unique atmosphere. On the one hand it has always been linked up with the centres of Western Europe and the Mediterranean through its mountain passes, on other hand it has been shaped by the traditions of the Alpine farmers and the craftsmen in the valleys. Thus it is fashionable and open as well as deeply rooted in traditions and customs.
Not only was the capital Innsbruck the venue of the Olympic Winter Games in 1964 and 1976, but the whole country, from Arlberg with the world famous ski resort St. Anton, to Kitzbühel and the Lienzer Dolomites range in East Tyrol, can be regarded as one vast winter sports region.
However, Tyrol is also rich in splendid architecture: the old city centre, the Imperial Residence and the churches of Innsbruck, the medieval Rattenberg, Kufstein with its fortress, palaces like the one of Ambras, the traditional Tyrolean style farmhouses, and a goods many late Gothic chapels and churches are worth visiting.
The Ambras Palace Concert attracts music lovers from all over the world. Tyrol's most enticing asset, however, are the infinite sport and leisure facilities. From skiing to hang-gliding and rafting, there exists no sport one cannot practise here. Tyrol's unique alpine world offers the right thing for everybody - from well marked hiking trails to the most demanding free climbing routes. Above all, there is one aspect one should never forget: the hospitality of Tyrolean is unsurpassed.